By Pierluigi Capretti, May 20th 2023

Reading time: 5'

Filmspiration: When Cinema Fuels Imagination.

As creatives, we are always looking for fresh sources of inspiration to fuel creativity.

Sometimes it’s enough to take a walk around the park or read a few pages of our favorite book, but when it comes to boosting our creative juices, cinema has the remarkable power to inspire through visual storytelling, aesthetics, and the use of color and light. 

In this article, we will explore how the cinematic experience can be an incredibly useful tool to get our imagination going and pave the way for innovative and evocative designs. And for those who love cinema the way we do, we also listed 5 movies we’ve watched lately that we think are really cool and inspiring.

Let's go!

1. The Language Of Visual Storytelling

Cinema relies heavily on visual storytelling. By analyzing the visual elements in movies, such as composition, framing, and movement, we can learn about effective narrative techniques. Cinematography is a great example of how manipulating perspective and establishing a visual hierarchy is the perfect way to guide the viewer's eye, create balance, and tell compelling stories.

2. Evoking Emotion Through Color

Color plays a crucial role in both cinema and graphic design, as it has the power to evoke emotions, set moods, and support narratives. The use of specific color palettes in movies encourages us to experiment with unique combinations and to create designs that resonate emotionally with our audience. Whether it's the saturated tones of an action scene or the pale hues of a melancholic moment, cinema showcases the potential of color to express meaning and cause powerful responses.

3. Harnessing The Power Of Light

Lighting is a key aspect of cinematography, shaping the atmosphere, emphasizing focal points, and conveying symbolism. By observing how light is used to create dramatic effects in films, we can explore different ways to use the same trick in the design world. The interaction between light and dark can enhance the depth of graphic compositions, enrich them with a sense of mystery, or emphasize specific elements to engage and captivate the viewer.

4. Immersive Visual Worlds

Cinema transports audiences to imaginative and immersive dimensions that transcend reality. These fantastical realms serve as boundless sources of inspiration. By studying the production design, art direction, and visual effects of movies, we can expand our visual repertoire, experiment with new styles, and enrich our creations with a sense of awe and wonder. 

And now hold on to your hats for our movie list! 


Set in a mesmerizing and expansive universe, Dune invites viewers into a realm of epic proportions. The film's visual palette effortlessly blends vibrant hues with earthy tones, conveying a sense of otherworldliness. The juxtaposition of the warm, golden sand dunes against the cool blue sky, creates a striking contrast that evokes a sense of adventure and grandeur. Not to mention the jaw-dropping design of elements such as spaceships and buildings.

Dune, 2021. Director: Denis Villeneuve.

John Wick 4

The John Wick series is filled with exhilarating action sequences and we love that, but it’s also a visual feast for our neon-thirsty eyes. John Wick 4 employs a color scheme that embraces rich, contrasting tones. The interplay of charged reds and blues creates an electrifying atmosphere that inspires to experiment with intense color schemes and dynamic compositions.

John Wick: Chapter 4, 2023. Director: Chad Stahelski.

The Place Beyond The Pines

Derek Cianfrance's The Place Beyond the Pines takes a contemplative approach to storytelling, skillfully using color and light to convey mood and emotion. The muted and desaturated tones give life to a somber atmosphere. This evocative use of color can be used as an example to create introspective and emotional designs that channel a sense of depth and introspection.

The Place Beyond The Pines, 2012. Director: Derek Cianfrance.

Atomic Blonde

Atomic Blonde unleashes a visually striking and dynamic world, infused with a neon-drenched aesthetic that reminds us of the 1980s. Excuse my bombastic use of words, but the movie’s atmosphere smells of retro-futurism -written while puffing on a pipe-. This bold use of color stimulates the imagination, encouraging to experiment with nostalgic color palettes.

Atomic Blonde, 2017. Director: David Leitch.
Check out this video from Insider about how some of the most dynamic scenes were made.

Blade Runner 2049

Denis Villeneuve's Blade Runner 2049 transports us to a dystopian future, where breathtaking visuals gracefully dance with a thought-provoking narrative. The vast, desolate landscapes illuminated by ethereal tones of orange and teal are just spectacular. This use of color and light creates a hauntingly beautiful ambiance, inspiring to explore futuristic aesthetics and to create contrast with warm and cool shades to evoke a sense of intrigue and melancholy.

Blade Runner 2049, 2017. Director: Denis Villeneuve.

So here it is, fellow creatives. Now you know how much we love cinema and how this art inspires us daily. Do you feel the same way? 

Oh and if you ever need someone who has harnessed the power of movies to work on your brand, drop us a line and we will help you from title to end credits. 

Until next time!