Psychotherapist Johanan Castillo Branding

Type & Color

For the primary color palette, we chose a purplish blue and a pale teal to convey trust and inspire reflection and self-awareness. Then we threw in some lavender and neutrals shades to complement the main colors.

For type, we decided on Abhaya Libre for main titles, Open Sans for body text, and a cool script called Moontime as a highlight to add that personal-human touch. You can find the latest on Canva.

Website

Once we decided on the direction we wanted to go we designed a simple yet thoughtful website on webflow. Visit www.johanancastillo.com to see the real deal!

Social media aesthetics & tone of voice

Johanan's mission was to get more people into therapy by making herself available for online sessions, but unfortunately in Mexico, not many people were thinking about keeping themselves sane while losing their jobs every day because of the Covid situation. And so Johanan decided to use social media to offer free tools and tips for people to cope during hard times without them spending any money.

We helped Johanan develop a tone of voice for her audience on social media, and to keep everything cohesive we designed some Instagram templates on Canva and simple guidelines for her to follow. This way she could set sail to connect with her audience without us or any professional design software. Other than the Instagram templates, we also got to illustrate and animate some of her Instagram posts. 

We learned a lot from this project, and Johanan got positive and direct feedback from her audience, saying they'd found her content really useful during hard times. Isn't that cool?