Creative Strategy for BEVY, a Beverage Delivery Service

Bevy is a startup that operates in the food and beverage sector in Italy, delivering water and drinks of all sorts around the provinces of Milan and Monza and looking to expand in Italy and Europe. They brought us on board to work on their first digital campaigns. 

They already had a fresh visual identity but needed a bit of fine-tuning for the upcoming marketing efforts.

Brand Strategy & Creative Direction

We joined forces with the marketing squad and made sure to understand the company’s identity and how it was perceived by the team (we asked lots of questions to everyone inside Bevy). 

Helped by some amazing superstars and analytics from the Business Development department, we really got to understand who their actual and desired clients were and eventually defined the company’s heart and essence. 

For color and typography we narrowed the original palette, established a color hierarchy, and added a new font to the family to keep the logo unique and to avoid wearing it out. 

We defined simple guidelines for photography and video and showed how the different brand elements interact together in a layout. 

The most fun part? Overseeing the development of a new set of illustrations in a "Bevy Style" that worked better with the logo and overall brand identity. The "Bevy Hand" had become a brand signature, so it was important to keep the same style for all the illustrations. 

We tied everything up into a Brand Book for systematic brand development to help Bevy reach its communication goals.

Campaigns

We audited the marketing materials we were initially working on and discovered new ways to stand out from similar services in Milan. 

In collaboration with their marketing team, we defined goals and developed multiple campaigns.